Posts in Dairy
Organic Yogurt Case Study

Shoppers love a good deal. Especially when it’s for a product they frequently purchase during their weekly shopping trip—like yogurt. An organic yogurt brand worked with Chicory to promote their yogurt throughout the Chicory network and across the web. But unlike other campaigns, which normally lead consumers to a retailer or a brand’s owned media, this campaign directed shoppers to a coupon, leading to surprising results.

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