Ghee Case Study

All great cooking starts with a fatty base. Ask an Italian and it’s olive oil. Ask a Frenchman and it’s butter. But ghee—widely used in Indian, Pakistani and Middle Eastern cooking—is a flavorful substitute many Americans overlook. That’s why this organic dairy brand teamed up with Chicory to promote their new ghee (clarified butter) product, using Chicory’s recipe network to spread awareness of ghee and its many uses.

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Health Food Brand Case Study

Chicory worked with an all natural powdered peanut butter brand to spread the word about their unique, low cal product. Using ingredient and recipe targeting as the primary marketing tactics, Chicory worked to introduce this product to shoppers already in market for peanut butter and other protein-rich health foods (like post-workout shakes!). All ads were also made shoppable, sending products directly to Amazon.com carts any time a user clicked.

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Organic Yogurt Case Study

Shoppers love a good deal. Especially when it’s for a product they frequently purchase during their weekly shopping trip—like yogurt. An organic yogurt brand worked with Chicory to promote their yogurt throughout the Chicory network and across the web. But unlike other campaigns, which normally lead consumers to a retailer or a brand’s owned media, this campaign directed shoppers to a coupon, leading to surprising results.

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Avocado Case Study

When buying avocados, the right one matters. Because, after all, avocados are the star ingredient in so many recipes, like avocado toast. This summer, Chicory helped a leading avocado brand corner smaller avocado-buying markets. The results proved that the buttery fruit (yes, fruit!) isn’t just a trend among hipsters in big cities, but is beloved by all kinds of folks in smaller towns across the USA.

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Publisher Case Study

Culinary Hill—a Midwestern food blog run by Meggan Hill—joined the Chicory publisher network back in 2016. Over the years, her blog has grown alongside Chicory’s tech and media offerings. See how Meggan monetized her evergreen content with Chicory to increase her earnings by nearly 30 times what it previously was.

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