Posts in Trends
Summer 2018 Recipe and Food Trends by Chicory

As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.

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Chicory Announces AmazonFresh and Instacart Integration, Making Recipes Shoppable to Millions More American Households

Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.

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Cinco de Mayo Food Trends

As we drink our green beer and munch on Irish soda bread, the days of sipping margaritas on the patio might seem far away. Don't be fooled, though: springtime just around the corner, meaning now's the time to begin planning your warm weather content and campaigns. So, we pulled up some trends data on Cinco de Mayo, everyone's favorite holiday for getting the summer season started! Here's what the data showed us....

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Food Blog Traffic Trends

Today I have a bunch of charts to share that I hope transform your blogging game. Or, at the very least, I hope you find them interesting. As Marketing Manager here at Chicory, I'm constantly checking on our blogger network to see how we're performing. I break our traffic down on an hourly basis to identify opportunities for optimizing Chicory performance across the 400+ publications where we appear.

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Back to School Recipe Trends

Though the temperatures outside might indicate otherwise, summertime is winding down. Before you know it, the kiddos will be boarding the school bus, ready to start a new year at school. And, according to our data, recipe traffic picks back up after the summer slump in a very serious way once Labor Day hits. So whether you're a food bloggerfood brand, or simply a curious recipe-lover, we pulled the data for back-to-school season to tell us what kind of recipes and ingredients people love during this time of year. Spoiler alert: it's not all PBJ (but there's still lots of PBJ...). 

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Which Holidays Get People Cooking? The Answers Aren't What You Think

When thinking about the top days or seasonal events of the year for food content, we all make assumptions about what should be at the top of that list. Likely Thanksgiving pops into mind first, followed by Christmas or maybe the Fourth of July. We think back to our childhood experiences and recall hot turkey on the table, cookies left out for Santa or the perfectly grilled hot dog topped with mustard.

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