Posts in For Brands
Summer 2018 Recipe and Food Trends by Chicory

As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.

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Chicory Announces AmazonFresh and Instacart Integration, Making Recipes Shoppable to Millions More American Households

Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.

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A Guide to Snackable, Stackable Content

Marketers nowadays need to be thinking bit-sized. While one big Superbowl commercial could be a worthwhile spend twenty or thirty years ago, today advertisers know that there are innumerable places to be influencing customers (thanks to the internet's infinite inventory and social media streams that update constantly) and a big, one-time spend simply won't cut it.

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Why Digital Advertising is Different for Food Brands

Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.

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Announcing Chicory's Click-to-Cart Technology

Chicory, the premier technology company that uses artificial intelligence to create digital grocery shopping experiences, today announced the launch of their Click-to-Cart technology, making their full suite of advertising solutions, shoppable. This new technology differs from similar technologies in that Chicory’s offering sends promoted products directly to the consumer’s cart at a selected retailer, reducing touch points along the path-to-purchase.

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Chicory Announces New Collaboration with The Trade Desk

Deterministic Grocery Shopper and Purchase Intent Data Will Become Directly Integrated into The Trade Desk Dashboard

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How to Growth Hack Your Food Startup

Growing a food startup from the ground up is tricky business. There's a whole lot of trial and error and a whole lot of options for where to spend resources. With the tight constraints on any bootstrapped startup, coming up with a marketing budget presents tough choices that keep entrepreneurs up at night. Will this risky, expensive decision pay off?

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How to Optimize Your Emails to Bloggers and Influencers

Targeting bloggers and influencers with marketing is hard. If I was working with any other market, my first instinct would be the define demographic data and characteristics about the people in that market. Then, I would hit them with ads for my product on social media or search while I brainstormed some more clever marketing tactics. 

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How to Prepare Your Food Brand to Become a Leader in Online Grocery

A recent IRI study found that online grocery will be a $100B business by 2022. For most manufacturers, this represents a not insignificant portion of total sales. Accordingly, here at Chicory, we have been approached by numerous brands asking us how to approach the swiftly advancing user shift to digital grocery shopping.

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How to Create Great Content for Each Social Media Platform

Snapchat, Twitter, Pinterest, Instagram, YouTube, Vine (R.I.P.)--there are countless social media platforms to keep up with, and, with each different platform, unique opportunities to seize. As a brand or as a blogger, it can be hard to keep up. 

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Successful Digital Marketing Campaigns: It Comes Down to Details

At Chicory, we believe that advertising campaigns are only as good as their results. And the best way to not just get good results, but the best results, is to test. From copy, to creative, to landing pages, everything within a new advertising campaign is potentially just an element that a vendor should be plugging in or out to test performance.

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34 Essential Acronyms Every Digital Marketer Should Know

We digital advertisers love our acronyms. We use them constantly, whether in emails, over the phone, or (gasp) in-person. In fact, some people have it so bad that this acronym obsession has extended beyond digital advertising to just about anything someone says (I’m totally not talking about my roommate Jon).

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How Big Brands are Working with Startups to Innovate in the Food Space

In the world of Silicon Valley, big brands and corporations often get a bad rap for being slow to move and averse to change. As a small company working with major CPG companies, we can definitely attest that sometimes things move a little more slowly than we’d like. 

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Sales 101 for Startup Food Brands

If you're an up-and-coming food brand, you've got to wear a lot of hats. And perhaps, more than any other hat, the sales cap seems to get pulled out of the closet more often than others. Sales are crucial for growing food brands and if you ever want to make a living at this endeavor, it's time to whip your one-person sales strategy into shape. You'll need distribution within 1,000 grocery stores to start if you ever want to consider profitability.  

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5 Lessons from Viral Recipe Videos

We're at peak Tasty video. You know what I'm talking about: those videos taking over your Facebook feed, where faceless humans put together ooey gooey treats. After the thirty seconds or so that it takes to whip up the recipe, the word "Tasty" flashes across the screen. Everyone watches them--whether they like it or not--thanks to Facebook's autoplay feature. And the videos rack up literally billions of views.

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La Croix: A CPG Cinderella Story

CPG food products that come to mind: go! We're willing to bet that almost every product that immediately came to mind fell under the umbrella of a few top companies. Whether Doritos or Oreos or Pepsi or Snickers, almost all major CPG food brands can be traced back to one parent company or another. Which is exactly why it's so exciting when an independent brand breaks through and becomes a top name in their vertical. Think Chobani, which changed the yogurt game in the past few years.

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