Posts tagged Digital Advertising
34 Essential Acronyms Every Digital Marketer Should Know

We digital advertisers love our acronyms. We use them constantly, whether in emails, over the phone, or (gasp) in-person. In fact, some people have it so bad that this acronym obsession has extended beyond digital advertising to just about anything someone says (I’m totally not talking about my roommate Jon).

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Identifying Digital Purchase Intent

What’s the biggest thing missing in CPG marketing? Real intent. In generations passed, intent encompassed little more than identifying large swaths of qualified demographics and then targeting those, say, MidWestern moms with grocery store endcap displays. But in the digital age, as we know, intent can be identified in countless, fascinating ways. 

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