Posts tagged CPG advertising
Why Digital Advertising is Different for Food Brands

Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.

Read More
La Croix: A CPG Cinderella Story

CPG food products that come to mind: go! We're willing to bet that almost every product that immediately came to mind fell under the umbrella of a few top companies. Whether Doritos or Oreos or Pepsi or Snickers, almost all major CPG food brands can be traced back to one parent company or another. Which is exactly why it's so exciting when an independent brand breaks through and becomes a top name in their vertical. Think Chobani, which changed the yogurt game in the past few years.

Read More
3 Customer Personas You Need to Build Into Your Food Brand's Marketing Plan

As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.

Read More
How to Get More Grocery Shoppers Online (And Boost Digital ROI)

It feels like every other day there's a new piece of literature describing the potential for growth with online grocery. Heck, here at Chicory we're betting on this ourselves. Hearing stats like, "around the world, more than a third of online shoppers expect to buy groceries over the Internet in 2016—34% vs. 21% in 2015—according to a new AlphaWise survey from Morgan Stanley Research," we can't help but get excited.

Read More