I remember the day we set up our Instagram account for Chicory. At first we posted pictures of our lunches or the snacks we whipped up in the office (shout out to avocado toast for being the real hero). But, soon it was time to pivot and make our Instagram account about those who have made our business what it is today, our recipe partners.
Instagram can be unpredictable at times, but the longer we stay on Instagram, the more patterns we've noticed in terms of which photos perform best. I’ve taken some time to look through our own feed and see which photos crushed it and which didn’t perform as well. Here's what I found.
Circles. Instagram users LOVE circles. Something about this styling of food had our “likers” going crazy. Seven out of our top ten Instagram posts contain this magical shape. Photo credit: The Girl On Bloor.
It's Black and White
Keep things simple. Photos with a bright, white background or a dark grey one performed best. Neutral bases help to make your dish pop, while other colors can be distracting. One of our personal favorites stylings using this principle is when we see a simple, dark background with a bit of kitchenware peeking out and adding some shine. Something about this combo makes everything feel sleek and clean. Photo credit: Baking Yum.
Don’t be afraid to shoot up close. Let those ‘grammers know all the details and handwork that goes into making your dishes look so pretty. Keeping the number of props to one or two helps keep the focus on your finished dish. Don’t be afraid to crop out part of your dish or props. Leave somethings to the imagination. Photo credit: Omnivore's Cookbook.
The More the Merrier
Did you do some baking? Don’t limit yourself to posting a photo of just one cupcake. Our top five photos all contain multiple portions of the same food. Make it fun and playful. These Apple Roses fall at number eight in our top ten. Photo credit: Ang Sarap.
To understand what I mean by drool factor check out NewForkCity’s account. All of their photos will have you inspired to get out there and try all of NYC’s craziest and trendiest foods. They are dripping in cheese or covered in melted, dripping chocolate. You want to get your followers dying to take a bite out of their screens. Photo credit: Brown Sugar Mama.
Identify what works for your Instagram by setting up some simple analytics with tools like Iconosquare. Want to share what works for your account and help out some fellow bloggers? Comment below!