For many bloggers, monetizing with ads is not enough to sustain the switch to writing your blog full-time. Which is where brand relationships come in. Your audience and social following are exactly what big brands are after, so monetizing that influence is exactly where your mind should be if you're getting serious about revenue.
Ready to get out there and start working with brands? Maybe you're already doing this, but you could always be improving the process and getting it down to a perfect science. These 4 articles will have you walking the walk and talking the talk in no time. GET OUT THERE AND CLOSE SOME DEALS!
Branding your blog is similar to searching for a new job. Our Marketing Manager, Hillary Reeves, has some great advice on where to start and why it matters to your blog. "Rather than selling products or services (with a few exceptions), we largely are selling our brand itself."
You know why your blog is the best candidate for the job, but it's time to convince others. What's your story? What makes you stand out from the rest? The Sits Girls have 5 secret ingredients that will help make your pitch memorable.
My Style Vita does an awesome job at breaking the ice about discussing salary (we know, awkward.. eek!). The takeaway? Know how much you want to charge for a specific service and be confident. Find out what sites similar to yours charge or ask the brand about their budget and then figure out how to justify these fees. This information is extremely enlightening to those still trying to figure out how they can work with brands.
Think resumé, but for your blog. The Style Maven teaches her readers how to create a document that will provide all the information a potential partner might be looking for. Having this information ready before starting a conversation will let companies know this ain't your first rodeo.