Posts in For Bloggers
Summer 2018 Recipe and Food Trends by Chicory

As we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.

Read More
5 Rules for Writing Better Recipes

Here at Chicory, recipes are at the core of our business. Not only do we work with tons of recipe publishers and food bloggers--meaning we look at, easily, hundreds of recipes every week--but we've also invested the time to build out a complex recipe taxonomy that enables us to link ingredients to products.

Read More
Food Blog Traffic Trends

Today I have a bunch of charts to share that I hope transform your blogging game. Or, at the very least, I hope you find them interesting. As Marketing Manager here at Chicory, I'm constantly checking on our blogger network to see how we're performing. I break our traffic down on an hourly basis to identify opportunities for optimizing Chicory performance across the 400+ publications where we appear.

Read More
Tracking Your Blog Traffic with Custom URL Parameters

If you ask most marketers, they'll agree that a key component of successful marketing is "fishing where the fish are." If you're trying to catch a fish, wake up early and go out to the river. If you're trying to sell diapers, go after young moms. It's not rocket science, and yet nailing down exactly where your traffic and leads come from can be tricky business.

Read More
The Best Photography Resources for Food Bloggers

Photography isn't something you become good at overnight (not even close) and it's not a skill that you're necessarily born with. But it IS something that helps blogs, particularly food blogs, stand out. In order for your site to grow, you've got to get those pictures circulating around the internet (thank you Pinterest). So, whether you consider yourself a beginner at photography or just want a brush up, these resources will get you reinvigorated and keep you productive during that dreaded summer traffic slump! 

Read More
5 Style Guide Choices to Make for Your Food Blog

Details. That's the difference between a hobby blog and one that turns into a career. Professional bloggers don't necessarily spend their time writing more content or shooting more photos. Instead, they use their time perfecting their light box set up or testing their recipe a third time to make sure they've gotten it just right.

Read More
3 Ways to Stay Motivated as a Blogger

Food blogging is a tough gig. While it often starts out of a desire to share your great recipes with friends and family, it can quickly turn into an all-consuming second job. Personally, I always feel like I can't keep up my pace. As soon as I post a new recipe, it's time to promote it all over social media, and when my shares are just about done, it's time for a new post.

Read More
How to Make Your Food Blog Stand Out From the Rest

Hold on--there are HOW many blogs? According to our pals at Food Bloggers Central, over 227 million. Don't get too scared by that figure. Remember that only a portion of that total number are food blogs and a smaller chunk are bloggers who write in your same language and/or niche. Still, as every blogger knows, it's a saturated market.

Read More
How to Take a Blogcation (Even If You Can't Skip Town)

I just got back from a quick trip to visit a friend who just moved to Stockholm. When I say that I bought my tickets just days before leaving, I'm not exaggerating. My month was hectic, filled with Chicory-related events or family functions. I was drained. So I skipped town for the long weekend. And, while I expected it would be nice to see a friend and do some traveling, I was surprised to find that the greatest vacation of all was from my blog.

Read More
5 Marketing Principles Bloggers Should Know (And Use!)

Living two lives (one as a blogger, the other as a startup marketer) helps me to question both roles constantly. Blogging informs my work marketing Chicory to bloggers in countless ways--from knowing what's an appropriate RPM for a blog of a certain size, to understanding the ins and outs of Wordpress. Lately, I've allowed my worlds to inform each other in the opposite direction.

Read More
3 Ways to Boost Engagement on Your Social Media Posts

Engaging content. That is what everything boils down to today on social media. It’s no longer just having a pretty feed or being cheeky with your captions, though that does help. You need to be providing something to your followers that has value or catches the eyes of those quickly scrolling by. Create something that your followers are going to want to share with friends, comment on, and (I mean let’s be real…) give your content a boost in a world ruled by algorithms.

Read More
5 Essential Wordpress Plugins for Food Bloggers

If you host your blog on Wordpress you know that plugins are king. There are OVER 46,000 of them to choose from. Guys, that’s crazy. I can barely choose what I want to order for dinner from Seamless. So, let's declutter and come to some decisions together. I’m here to give you the five plugins that you should definitely have running on your site that'll give the most valuable experience to your readers. 

Read More
How to Build Your Traffic on National "Anything" Day!

If Instagram is any indication, bloggers already know that it's fun to join in on all of those "National This-and-That Day" hashtags. Oh, it's National Ice Cream Day? Pull that Chipwich recipe out of your archives and post on social for a few extra likes from new folks.

Read More
Food Photography Tips Based on Our Most Highly Trafficked Recipes

In the words of food blogger extraordinaire, Lindsay Ostrom from Pinch of Yum, a great food photo should “pop off the page at people and inspire them to engage somehow with your content.” As a foodie and avid baker that relies on food blogs for recipes, I always gravitate towards pictures that I find enticing...photos that make me say “I NEED to try that now.”

Read More