Posts in Thought Leadership
Chicory Announces AmazonFresh and Instacart Integration, Making Recipes Shoppable to Millions More American Households

Chicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.

Read More
12 Tools to Make You a More Productive Entrepreneur

Running your own company can quickly get overwhelming. Emails, contracts, meetings, hiring, fundraising… the list goes on and on. There are a plethora of different tools out there that try to help. As a CEO and founder, I’ve tried out so many tools and solutions in order to make Chicory as efficient and organized as possible--and I feel lucky to have started a company during a time when other entrepreneurs are starting their own companies to solve the logistical challenges I face every day. 

Read More
Build vs. Buy: Your Company's Analytics Platform

Here at Chicory we collect and analyze over 100 million data points per month and that number grows daily! We use this data to measure consumer interaction with our products, which helps us make data-driven decisions about how to improve our product and our operations. Additionally, this data serves as the basis for our ad tech offerings

Read More
Why Digital Advertising is Different for Food Brands

Having started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.

Read More
Blue Apron's IPO & Its Lasting Effects

Ok, so it’s the second day of trading for Blue Apron and my Twitter feed is exploding with people calling the IPO a failure. As of the time of writing, Blue Apron is trading 5% below it’s opening price of $10. It’s certainly it’s a rocky start to public life for the meal kit company, but they are by no means “failing.”

Read More
How to Prepare Your Food Brand to Become a Leader in Online Grocery

A recent IRI study found that online grocery will be a $100B business by 2022. For most manufacturers, this represents a not insignificant portion of total sales. Accordingly, here at Chicory, we have been approached by numerous brands asking us how to approach the swiftly advancing user shift to digital grocery shopping.

Read More
How to Remain Friends with Your Co-Founder

Young entrepreneurs often find themselves starting companies with their friends. It makes sense: one day you're sitting around and you realize that you have a great business idea. Next thing you know, you're all caught up in creating wireframes, brainstorming, and talking about your big plans for the future. 

Read More
4 Lessons I've Learned from My Mentors (And 1 From Ina Garten)

Throughout my lifetime, I have had countless mentors, from bosses to co-workers to my own parents. Each of these mentors has offered so much valuable advice and positive examples of living a happy and successful life. Without them, I would not be where I am today, a business owner at 21-years-old and an intern at an awesome company like Chicory.

Read More
The Past, Present and Future of Food Blogging

Let’s talk a bit about the history of recipes. Before the internet, giant corporations like Hearst, Meredith and Time Inc. dominated the food media space. They had incredible magazines with a massive number of readers that generated so much money. We’ve all heard stories about the swanky parties or lengthy, indulgent business lunches. That was back in traditional media’s golden days.

Read More