The period from October 27th to November 9th, 2020 included major cultural and political events in the United States, including Halloween and the 2020 presidential election. Chicory’s shoppable recipe network indicated that more consumers celebrated Halloween through food than ever before, consumers’ eating habits were filled with stress eating and consumers are gearing up for Christmas early.
Read MoreAs we approach the final weeks of October, typical autumn food trends explode as consumers anticipate Halloween and take advantage of seasonal produce like winter squash and root vegetables.
Read MoreThe first weeks of October typically mark an observable shift in consumer behavior. Pumpkins, apples, nutmeg and cinnamon are out in full force, porches are decorated with autumn-themed and spooky decor and classic fall activities are packed with families, couples and friends looking to spend a day among the color-changing leaves.
Read MoreAs we continue through the second half of September, we explored the recipe, ingredient and food trends across Chicory’s shoppable recipe network to identify how consumer habits and behaviors are changing during this seasonal shift.
Read MoreConsumers opted for autumnal spices,apple recipes and hearty comfort foods. This is significant because this past spring and summer marked periods of great unpredictability in consumer habits, but September shows a near complete return to patterns seen in previous years.
Read MoreIn a year unlike any other, we examined changes over the past two weeks in recipe engagement and online grocery orders within our shoppable recipe network to determine if and how consumers are changing their habits now that fall is here. The data shows that many shoppers are returning to old habits that were pushed aside since March 2020 and the onset of the COVID-19 pandemic.
Read MoreThe end of summer and the start of the cooler fall season typically marks a major shift in trends in Chicory’s shoppable recipe network. Typically, a “return to routine” and the back-to-school season mean greater views and orders across our recipe network, but in an anything-but-ordinary year where engagement has surged since March, past years’ trends are no longer the norm.
Read MoreWhew! It feels like we blinked and all of the sudden it became March 2016. And time moves even more quickly when it comes to the online media landscape. Things go from trendy to the trash in no time (like those jelly sandals you HAD to have in 6th grade). So before you catch yourself getting behind, take a look to see if you're still implementing these five out-of-date blogging practices. Take our advice and go from 2000-and-late to DAMN DANIEL (if you haven’t seen that vine, you have to).
Read MoreAs we approach the fall season, nearly five months of life indoors and at home, we explored the trends in our shoppable recipe network to determine how recipe usage and online grocery ordering behavior changed over the past two weeks.
Read MoreChicory, the leading contextual commerce provider for CPG and grocery brands, releases the results of the first annual digital recipe usage survey, quantifying the role of digital recipes in the path to purchase.
Read MoreAt the height of the summer season and about four months into the onset of the coronavirus pandemic in the U.S., we dug into the trends from our shoppable recipe network to see how stay-at-home orders being lifted affect recipe usage and online grocery ordering behavior.
Read MoreFollowing the Fourth of July holiday, we dove deep into recipe trends to see how the holiday affected recipe usage and online grocery ordering behavior. However, traffic patterns within our network of 1,500 shoppable recipe sites also showed a country divided. Some shoppers were trying to figure out how to celebrate while remaining inside, at home, while others were eagerly whipping up patriotic treats for a small crowd. Regardless, shoppers throughout the country are eagerly seeking out reasons to celebrate (especially if there’s a tasty cocktail involved).
Read MoreSome food trends come and go, like March’s craze over dalgona coffee. While others change our eating habits significantly, a la avocado toast and its takeover of coffee shop breakfasts for the past five years. But there’s one trend that’s been ubiquitous for the past two years: the Instant Pot. But has COVID-19 finally ended its reign?
Read MoreThe summer solstice is behind us, which means summer is officially here! And cooks and bakers nationwide haven’t missed a beat. We’re seeing consumers take to the kitchen in record numbers to whip up summery treats and prepping for Independence Day with Americana favorites.
Read MoreChicory, the leading contextual commerce provider for CPG and grocery brands, releases the results of a new grocery consumer research study, quantifying the impact of the coronavirus on online grocery usage.
Read Morewhile we were already seeing that consumers were leaning into stock up behaviors that veered on hoarding (think bulk buying and choosing multi-packs), they were doing so at local supermarkets rather than hypermarkets, big box stores and warehouse chains like Walmart, Sam’s Club, or Costco.
Read MoreRunning your own company can quickly get overwhelming. Emails, contracts, meetings, hiring, fundraising… the list goes on and on. There are a plethora of different tools out there that try to help. As a CEO and founder, I’ve tried out so many tools and solutions in order to make Chicory as efficient and organized as possible--and I feel lucky to have started a company during a time when other entrepreneurs are starting their own companies to solve the logistical challenges I face every day.
Read MoreWe’re excited to announce our strategic release of Inventory Optimization, our latest tactic. This new feature ensures that consumers are only served ads when advertised products are listed as in stock at nearby retailers.
Read MoreIn the two weeks since Memorial Day, we’ve been able to understand how grocery shoppers across the country are adjusting to a different type of summer after the onset of the coronavirus pandemic. And while the places they go and the size of backyard BBQs remain to be determined, in terms of the foods they’re cooking, summer won’t look so different after all.
Read MoreSince the start of the coronavirus pandemic in the United States in mid-March, four holidays have come and gone. Year after year, our network sees small blips in engagement surrounding these small celebration occasions. But this year, small at-home celebration occasions have driven heightened engagement among shoppers who are using cooking, baking and cocktail-making as a way to spice up their staying at home.
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