Tex Mex flavors are one of our few, evergreen recipe topics here at Chicory. While many ingredients or “recipe categories” trend depending on the season (think cookies at Christmastime or chicken wings during football season), Tex Mex always comes up as popular regardless of holidays or events.
Read MoreAs we've learned with each passing year, when the weather warms up, recipe traffic patterns take a sharp left turn. It's always fascinating for us to observe the tried-and-true recipes (people loooooove lasagna, chicken and crockpot cooking, you guys) that are well-trafficked year-round suddenly shift. You could almost mark the day when the weather on the East Coast warms up by taking a look at our network traffic patterns to see when shrimp and corn on the cob start trending over the usual cheesy pasta bake.
Read MoreThese trending cocktails are perfect for imagining yourself lounging on vacation!
Read MoreChicory announced today that they are integrating with AmazonFresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new integrations, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.
Read MoreWe’re excited to announce our new LinkedIn Blog Series, Table Talk! In weekly installments published directly to LinkedIn, our Co-Founder and CEO Yuni Sameshima will interview industry professionals to extract lessons, and exciting new concepts affecting the grocery retail industry.
Read MoreMarketers nowadays need to be thinking bit-sized. While one big Superbowl commercial could be a worthwhile spend twenty or thirty years ago, today advertisers know that there are innumerable places to be influencing customers (thanks to the internet's infinite inventory and social media streams that update constantly) and a big, one-time spend simply won't cut it.
Read MoreJust when you're all probably sick of the endless Thanksgiving leftovers (That's a thing, right? Or are all leftovers good leftovers?), we've got our roundup of Thanksgiving food trends!
Read MoreHaving started Chicory, I have had the unique opportunity to brainstorm and talk with leaders from a variety of different companies. I get to work with publishers, retailers, advertisers and ad-technology companies. It has helped us to fully understand this landscape, get a sense of how it has changed over the past few years and, most importantly, understand how Chicory fits at the center of a few industries.
Read MoreIf you ask most marketers, they'll agree that a key component of successful marketing is "fishing where the fish are." If you're trying to catch a fish, wake up early and go out to the river. If you're trying to sell diapers, go after young moms. It's not rocket science, and yet nailing down exactly where your traffic and leads come from can be tricky business.
Read MoreChicory, the premier technology company that uses artificial intelligence to create digital grocery shopping experiences, today announced the launch of their Click-to-Cart technology, making their full suite of advertising solutions, shoppable. This new technology differs from similar technologies in that Chicory’s offering sends promoted products directly to the consumer’s cart at a selected retailer, reducing touch points along the path-to-purchase.
Read MoreDeterministic Grocery Shopper and Purchase Intent Data Will Become Directly Integrated into The Trade Desk Dashboard
Read MorePhotography isn't something you become good at overnight (not even close) and it's not a skill that you're necessarily born with. But it IS something that helps blogs, particularly food blogs, stand out. In order for your site to grow, you've got to get those pictures circulating around the internet (thank you Pinterest). So, whether you consider yourself a beginner at photography or just want a brush up, these resources will get you reinvigorated and keep you productive during that dreaded summer traffic slump!
Read MoreOk, so it’s the second day of trading for Blue Apron and my Twitter feed is exploding with people calling the IPO a failure. As of the time of writing, Blue Apron is trading 5% below it’s opening price of $10. It’s certainly it’s a rocky start to public life for the meal kit company, but they are by no means “failing.”
Read MoreAmazon is set to acquire Whole Foods for a whopping $13.7B. Here are my two cents on how this news will effect the grocery industry.
Read MoreGrowing a food startup from the ground up is tricky business. There's a whole lot of trial and error and a whole lot of options for where to spend resources. With the tight constraints on any bootstrapped startup, coming up with a marketing budget presents tough choices that keep entrepreneurs up at night. Will this risky, expensive decision pay off?
Read MoreDetails. That's the difference between a hobby blog and one that turns into a career. Professional bloggers don't necessarily spend their time writing more content or shooting more photos. Instead, they use their time perfecting their light box set up or testing their recipe a third time to make sure they've gotten it just right.
Read MoreWalmart, Amazon, Kroger, Safeway, Peapod, FreshDirect...the list of companies venturing into the next frontier of eCommerce goes on and on. That frontier? Online grocery.
Read MoreFood blogging is a tough gig. While it often starts out of a desire to share your great recipes with friends and family, it can quickly turn into an all-consuming second job. Personally, I always feel like I can't keep up my pace. As soon as I post a new recipe, it's time to promote it all over social media, and when my shares are just about done, it's time for a new post.
Read MoreWhether you are a personal blog, a small business, or just someone who enjoys to keep their Instagram looking fresh, these photo editing apps can truly take your feed to a new level.
Read MoreTargeting bloggers and influencers with marketing is hard. If I was working with any other market, my first instinct would be the define demographic data and characteristics about the people in that market. Then, I would hit them with ads for my product on social media or search while I brainstormed some more clever marketing tactics.
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