Launch New Product
Whether an emerging brand or a beloved household name, launching new products--from seasonal specialties to variations on your best sellers--provides new sales opportunities to CPG brands. But a product launch is only as successful as its go-to-market strategy to get in front of the right consumers.
Chicory’s products and services offer an effective way to market to new and lapsed in-market shoppers. Using our proprietary contextual targeting strategies, Chicory places your newly launched products in front of shoppers as they use digital recipes to plan their shop.
Recipes are the #1 driver of new product trial.*
Of shoppers add items in recipes to their shopping lists
Lift in new product sales for a frozen vegetable company
*According to a 2020 survey
SEASONAL SUPPORT
By targeting seasonally relevant recipes, Chicory presents your products within content that consumers use to plan their get-togethers and special occasion meals.
See how Chicory helped drive store visits for a confections brand →
SWAP AND EDUCATE
New products often take the place of old ones on consumers’ pantry shelves. Introduce your item as an alternative and educate shoppers with contextually targeted suggested swaps.
SUGGEST NEW USE CASES
Recipes drive behavior, so they’re the perfect medium for introducing new ways to use a product to consumers. Contextualize your offering into their shopping trips using commerce-enabled content.
OWN YOUR INGREDIENT
Become synonymous with an ingredient across millions of recipes in Chicory’s network. “Own” your ingredient to beat out competitors nationally or in targeted geos.
Request a consultation to see scale for your ingredient across Chicory’s network →
